Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Bibliografiska uppgifter
Huvudupphovsman: Smith, Samuel Van Dyke, comp
Materialtyp: Bok
Språk:English
Publicerad: Boston Houghton Mifflin [c1968]
Ämnen:
I. Title.
Marketing management.
Marketing research.