APA (7th ed.) Citation

Buzzell, R. D. (1969). Marketing research and information systems ; text and cases / R. D. Buzzell [and] Donald F. Cox, with the assistance of Rex V. Brown. McGraw-Hill.

Chicago Style (17th ed.) Citation

Buzzell, Robert Dow. Marketing Research and Information Systems ; Text and Cases / R. D. Buzzell [and] Donald F. Cox, with the Assistance of Rex V. Brown. New York: McGraw-Hill, 1969.

MLA (9th ed.) Citation

Buzzell, Robert Dow. Marketing Research and Information Systems ; Text and Cases / R. D. Buzzell [and] Donald F. Cox, with the Assistance of Rex V. Brown. McGraw-Hill, 1969.