Marketing research and information systems ; text and cases / R. D. Buzzell [and] Donald F. Cox, with the assistance of Rex V. Brown

Bibliographic Details
Main Author: Buzzell, Robert Dow, 1933-
Resource Type: Book
Published: New York McGraw-Hill [c1969]

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-16288 HF5415.13 B89 Regular Circulation On-Shelf