A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis.

Bibliografiske detaljer
Corporate Authors: International Marketing Congress of the American Marketing Association. Philadelphia, 1968, American Marketing Association
Andre forfattere: Cox, Keith Kohn, ed
Format: Bog
Sprog:English
Udgivet: [Chicago] American Marketing Association [c1968]
Fag: