A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis.

A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis.

Dades bibliogràfiques
Autor corporatiu: International Marketing Congress of the American Marketing Association. Philadelphia, 1968, American Marketing Association
Altres autors: Cox, Keith Kohn, ed
Format: Llibre
Idioma:English
Publicat: [Chicago] American Marketing Association [c1968]
Matèries:
Marketing > Congresses.