A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis.

A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis.

Bibliografiska uppgifter
Institutionella upphovsmän: International Marketing Congress of the American Marketing Association. Philadelphia, 1968, American Marketing Association
Övriga upphovsmän: Cox, Keith Kohn, ed
Materialtyp: Bok
Språk:English
Publicerad: [Chicago] American Marketing Association [c1968]
Ämnen:
Marketing > Congresses.