A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis.

A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis.

Detalhes bibliográficos
Corporate Authors: International Marketing Congress of the American Marketing Association. Philadelphia, 1968, American Marketing Association
Outros Autores: Cox, Keith Kohn, ed
Formato: Livro
Idioma:English
Publicado em: [Chicago] American Marketing Association [c1968]
Assuntos:
Marketing > Congresses.