A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis.

A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis.

Bibliographic Details
Corporate Authors: International Marketing Congress of the American Marketing Association. Philadelphia, 1968, American Marketing Association
Other Authors: Cox, Keith Kohn, ed
Format: Book
Language:English
Published: [Chicago] American Marketing Association [c1968]
Subjects:
Marketing > Congresses.