A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis.

A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis.

Dettagli Bibliografici
Enti autori: International Marketing Congress of the American Marketing Association. Philadelphia, 1968, American Marketing Association
Altri autori: Cox, Keith Kohn, ed
Natura: Libro
Lingua:English
Pubblicazione: [Chicago] American Marketing Association [c1968]
Soggetti:
Marketing > Congresses.