International Marketing Congress of the American Marketing Association. Philadelphia, 1968, American Marketing Association, & Cox, K. K. (1968). A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis. American Marketing Association.
Цитирование в стиле Чикаго (17-е изд.)International Marketing Congress of the American Marketing Association. Philadelphia, 1968, American Marketing Association, и Keith Kohn Cox. A New Measure of Responsibility for Marketing; 1968 June Conference Proceedings / Edited by Keith Cox and Ben M. Enis. [Chicago]: American Marketing Association, 1968.
Цитирование MLA (9-е изд.)International Marketing Congress of the American Marketing Association. Philadelphia, 1968, et al. A New Measure of Responsibility for Marketing; 1968 June Conference Proceedings / Edited by Keith Cox and Ben M. Enis. American Marketing Association, 1968.