APA (7th ed.) Citation

International Marketing Congress of the American Marketing Association. Philadelphia, 1968, American Marketing Association, & Cox, K. K. (1968). A new measure of responsibility for marketing; 1968 June conference proceedings / edited by Keith Cox and Ben M. Enis. American Marketing Association.

Chicago Style (17th ed.) Citation

International Marketing Congress of the American Marketing Association. Philadelphia, 1968, American Marketing Association, and Keith Kohn Cox. A New Measure of Responsibility for Marketing; 1968 June Conference Proceedings / Edited by Keith Cox and Ben M. Enis. [Chicago]: American Marketing Association, 1968.

MLA (9th ed.) Citation

International Marketing Congress of the American Marketing Association. Philadelphia, 1968, et al. A New Measure of Responsibility for Marketing; 1968 June Conference Proceedings / Edited by Keith Cox and Ben M. Enis. American Marketing Association, 1968.