Acceptance of new food products by supermarkets

Acceptance of new food products by supermarkets

Bibliographic Details
Main Author: Borden, Neil Hopper, 1931-
Format: Book
Language:English
Published: Boston, Division of Research, Grad. Sch. of Bus. Adm. Harvard University [c1968]
Subjects:
I. Title.
New products > Case studies.
Product management > Case studies.
Supermarkets > U.S. > Case studies.