Industrial buying and creative marketing

Ngā taipitopito rārangi puna kōrero
Kaituhi matua:	Robinson, Patrick J.
Kaituhi rangatōpū:	Marketing Science Institute
Ētahi atu kaituhi:	Faris, Charles W., Wind, Yoram
Hōputu:	Pukapuka
Reo:	Ingarihi
I whakaputaina:	Boston Allyn & Bacon [c1967]
Ngā marau:	Industrial procurement. Marketing > Management.