Promotional decisions using mathematical models.

Bibliographic Details
Corporate Author: Marketing Science Institute
Other Authors: Robinson, Patrick J., ed, Becknell, James C.
Resource Type: Book
Language:English
Published: Boston Allyn and Bacon [c1967]
Subjects:

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-15764 HF 5438 P76 Regular Circulation On-Shelf
B-15914 HF 5438 P76 Regular Circulation On-Shelf

School of Economics (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
ECON-10434 HF 5438 / P76 Regular Circulation On-Shelf