Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

書目詳細資料
主要作者: Bogart, Leo, ed
格式: 圖書
語言:English
出版: Chicago American Marketing Association [c1966]
主題:
Advertising research.
Advertising > Psychological aspects > Addresses, essays, lectures.
I. Bauer, Raymond Augustine, 1916-
II. American Marketing Association. Media Reseach Committee.
III. Title.