Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Bogart, Leo, ed
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Chicago American Marketing Association [c1966]
Ábhair:
Advertising research.
Advertising > Psychological aspects > Addresses, essays, lectures.
I. Bauer, Raymond Augustine, 1916-
II. American Marketing Association. Media Reseach Committee.
III. Title.