Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

Bibliographic Details
Main Author: Bogart, Leo, ed
Format: Book
Language:English
Published: Chicago American Marketing Association [c1966]
Subjects:
Advertising research.
Advertising > Psychological aspects > Addresses, essays, lectures.
I. Bauer, Raymond Augustine, 1916-
II. American Marketing Association. Media Reseach Committee.
III. Title.