Bogart, L. (1966). Psychology in media strategy: Proceedings of a syposium sposored by the American Marketing Association. American Marketing Association.
Chicago-Zitierstil (17. Ausg.)Bogart, Leo. Psychology in Media Strategy: Proceedings of a Syposium Sposored by the American Marketing Association. Chicago: American Marketing Association, 1966.
MLA-Zitierstil (9. Ausg.)Bogart, Leo. Psychology in Media Strategy: Proceedings of a Syposium Sposored by the American Marketing Association. American Marketing Association, 1966.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.