APA (7th ed.) Citation

Purdue University, Lafayette, Ind. Krannert Graduate School of Industrial Administration, & Bass, F. M. (1968). Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier. Wiley.

Chicago Style (17th ed.) Citation

Purdue University, Lafayette, Ind. Krannert Graduate School of Industrial Administration, and Frank Myron Bass. Applications of the Sciences in Marketing Management / Edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier. New York: Wiley, 1968.

MLA (9th ed.) Citation

Purdue University, Lafayette, Ind. Krannert Graduate School of Industrial Administration, and Frank Myron Bass. Applications of the Sciences in Marketing Management / Edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier. Wiley, 1968.