Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.

Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.

Bibliographic Details
Corporate Author: Purdue University, Lafayette, Ind. Krannert Graduate School of Industrial Administration
Other Authors: Bass, Frank Myron, 1926- ed
Format: Book
Language:English
Published: New York Wiley [c1968]
Subjects:
Consumers > Mathematical models.
Marketing management > Mathematical models.