Perspectives for research in marketing; seven essays

Detalhes bibliográficos
Autor principal:	Revzan, David Allen, 1909-
Formato:	Livro
Idioma:	English
Publicado em:	[Berkeley] Inst. of Bus. & Econ. Res.] University of California 1965]
Assuntos:	I. California. University. Graduate School of Business Administration. II. Title. Marketing research.