Perspectives for research in marketing; seven essays

Dettagli Bibliografici
Autore principale:	Revzan, David Allen, 1909-
Natura:	Libro
Lingua:	English
Pubblicazione:	[Berkeley] Inst. of Bus. & Econ. Res.] University of California 1965]
Soggetti:	I. California. University. Graduate School of Business Administration. II. Title. Marketing research.