Perspectives for research in marketing; seven essays

Détails bibliographiques
Auteur principal:	Revzan, David Allen, 1909-
Format:	Livre
Langue:	English
Publié:	[Berkeley] Inst. of Bus. & Econ. Res.] University of California 1965]
Sujets:	I. California. University. Graduate School of Business Administration. II. Title. Marketing research.