Promotion a behavioral view

Promotion a behavioral view

Detalhes bibliográficos
Autor principal: Boyd, Harper W.
Outros Autores: Levy, Sidney J. 1921-
Formato: Livro
Idioma:English
Publicado em: Englewood Cliffs, N.J. Prentice-Hall [c1967].
Assuntos:
Advertising.
Communication.
Sales promotion.
Salesmen and salesmanship.