Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Detaylı Bibliyografya
Yazar: Schyberger, Bo W:son, 1927-
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Lund, Cleerup [1965]
Konular:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.