Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

書誌詳細
第一著者: Schyberger, Bo W:son, 1927-
フォーマット: 図書
言語:English
出版事項: Lund, Cleerup [1965]
主題:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.