Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

ग्रंथसूची विवरण
मुख्य लेखक: Schyberger, Bo W:son, 1927-
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Lund, Cleerup [1965]
विषय:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.