Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

מידע ביבליוגרפי
מחבר ראשי: Schyberger, Bo W:son, 1927-
פורמט: ספר
שפה:English
יצא לאור: Lund, Cleerup [1965]
נושאים:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.