Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Xehetasun bibliografikoak
Egile nagusia: Schyberger, Bo W:son, 1927-
Formatua: Liburua
Hizkuntza:English
Argitaratua: Lund, Cleerup [1965]
Gaiak:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.