Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Manylion Llyfryddiaeth
Prif Awdur: Schyberger, Bo W:son, 1927-
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Lund, Cleerup [1965]
Pynciau:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.