Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Schyberger, Bo W:son, 1927-
বিন্যাস: গ্রন্থ
ভাষা:English
প্রকাশিত: Lund, Cleerup [1965]
বিষয়গুলি:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.