Marketing research; TEXT and CASES by H. W. Boyd and Ralph Westfall

Detalles Bibliográficos
Autor Principal:	Boyd, Harper W.
Formato:	Libro
Idioma:	English
Publicado:	Homewood, Ill. Irwin 1964
Edición:	Rev. ed.
Subjects:	I. Westfall, Ralph L., joint auth. Marketing research.