McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

מידע ביבליוגרפי
Corporate Authors: McKinsey and Company, Lever Brothers Company
פורמט: ספר
שפה:English
יצא לאור: [New York] Lever Brothers Co. 1965
נושאים:
Advertising > Groceries.
Display of merchandise.