McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

Détails bibliographiques
Collectivités auteurs: McKinsey and Company, Lever Brothers Company
Format: Livre
Langue:English
Publié: [New York] Lever Brothers Co. 1965
Sujets:
Advertising > Groceries.
Display of merchandise.