McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

Bibliografiset tiedot
Yhteisötekijät: McKinsey and Company, Lever Brothers Company
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: [New York] Lever Brothers Co. 1965
Aiheet:
Advertising > Groceries.
Display of merchandise.