McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

Xehetasun bibliografikoak
Egile korporatiboa: McKinsey and Company, Lever Brothers Company
Formatua: Liburua
Hizkuntza:English
Argitaratua: [New York] Lever Brothers Co. 1965
Gaiak:
Advertising > Groceries.
Display of merchandise.