McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

Manylion Llyfryddiaeth
Awduron Corfforaethol: McKinsey and Company, Lever Brothers Company
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: [New York] Lever Brothers Co. 1965
Pynciau:
Advertising > Groceries.
Display of merchandise.