McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

Dades bibliogràfiques
Autor corporatiu: McKinsey and Company, Lever Brothers Company
Format: Llibre
Idioma:English
Publicat: [New York] Lever Brothers Co. 1965
Matèries:
Advertising > Groceries.
Display of merchandise.