McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

Bibliographic Details
Corporate Authors: McKinsey and Company, Lever Brothers Company
Format: Book
Language:English
Published: [New York] Lever Brothers Co. 1965
Subjects:
Advertising > Groceries.
Display of merchandise.