McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

Библиографические подробности
Корпоративные авторы: McKinsey and Company, Lever Brothers Company
Формат: ‌
Язык:English
Опубликовано: [New York] Lever Brothers Co. 1965
Предметы:
Advertising > Groceries.
Display of merchandise.