McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.

Podrobná bibliografie
Korporace: McKinsey and Company, Lever Brothers Company
Médium: Kniha
Jazyk:English
Vydáno: [New York] Lever Brothers Co. 1965
Témata:
Advertising > Groceries.
Display of merchandise.