Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Bibliografski detalji
Glavni autor: Robinson, Patrick J.
Format: Knjiga
Jezik:English
Izdano: New York McGraw-Hill [c1964]
Teme:
I. Luck, David Johnston, joint auth.
II. Title.
Marketing research.
Marketing SURVEYS.