Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Detalles Bibliográficos
Autor principal:	Robinson, Patrick J.
Formato:	Libro
Lenguaje:	English
Publicado:	New York McGraw-Hill [c1964]
Materias:	I. Luck, David Johnston, joint auth. II. Title. Marketing research. Marketing SURVEYS.