Models, measurement, and marketing / Peter Langhoff [and others] Peter Langhoff, editor.

Bibliographic Details
Corporate Author: Market Research Council
Resource Type: Book
Published: Englewood Cliffs, N. J. Prentice-Hall [c1965]

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-12100 HF5415.2 M33 Regular Circulation On-Shelf