Models, measurement, and marketing / Peter Langhoff [and others] Peter Langhoff, editor.

Models, measurement, and marketing / Peter Langhoff [and others] Peter Langhoff, editor.

Bibliographic Details
Corporate Author: Market Research Council
Format: Book
Language:English
Published: Englewood Cliffs, N. J. Prentice-Hall [c1965]
Subjects:
I. Langhoff, Severin Peter, 1910- , ed.
II. Title.
Marketing research.
Marketing > Mathematical models.
xI Langhoff, Peter.