Models, measurement, and marketing / Peter Langhoff [and others] Peter Langhoff, editor.

Models, measurement, and marketing / Peter Langhoff [and others] Peter Langhoff, editor.

Detalhes bibliográficos
Autor Corporativo: Market Research Council
Formato: Livro
Idioma:English
Publicado em: Englewood Cliffs, N. J. Prentice-Hall [c1965]
Assuntos:
I. Langhoff, Severin Peter, 1910- , ed.
II. Title.
Marketing research.
Marketing > Mathematical models.
xI Langhoff, Peter.