Models, measurement, and marketing / Peter Langhoff [and others] Peter Langhoff, editor.

Bibliographic Details
Corporate Author: Market Research Council
Resource Type: Book
Language:English
Published: Englewood Cliffs, N. J. Prentice-Hall [c1965]
Subjects:
Description
Item Description:A special project of the Market Research Council."
Bibliography: p. 212-216
Papers presented at the monthly ... meetings of the [Market Research] Council ... 1961-62."
Physical Description:216 p. illus.