APA (7th ed.) Citation

Market Research Council. (1965). Models, measurement, and marketing / Peter Langhoff [and others] Peter Langhoff, editor. Prentice-Hall.

Chicago Style (17th ed.) Citation

Market Research Council. Models, Measurement, and Marketing / Peter Langhoff [and Others] Peter Langhoff, Editor. Englewood Cliffs, N. J: Prentice-Hall, 1965.

MLA (9th ed.) Citation

Market Research Council. Models, Measurement, and Marketing / Peter Langhoff [and Others] Peter Langhoff, Editor. Prentice-Hall, 1965.