The measurement of cumulative advertising effects
| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Englewood Cliffs, N. J.
Prentice-Hall
[c1964].
|
| Matèries: |
| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Englewood Cliffs, N. J.
Prentice-Hall
[c1964].
|
| Matèries: |