Handbook of consumer motivations the psychology of the world of objects

Handbook of consumer motivations the psychology of the world of objects

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Bibliografiska uppgifter
Huvudupphovsman: Dichter, Ernest, 1907- (Författare, medförfattare)
Materialtyp: Bok
Språk:English
Publicerad: New York McGraw-Hill [1964]
Serie:McGraw-Hill series in marketing and advertising
Ämnen:
Motivation research (Marketing)
Motivation research (Marketing) > Handbooks, manuals, etc.