Handbook of consumer motivations the psychology of the world of objects

Handbook of consumer motivations the psychology of the world of objects

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Manylion Llyfryddiaeth
Prif Awdur: Dichter, Ernest, 1907- (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York McGraw-Hill [1964]
Cyfres:McGraw-Hill series in marketing and advertising
Pynciau:
Motivation research (Marketing)
Motivation research (Marketing) > Handbooks, manuals, etc.