Handbook of consumer motivations the psychology of the world of objects

Handbook of consumer motivations the psychology of the world of objects

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Dettagli Bibliografici
Autore principale: Dichter, Ernest, 1907- (Autore)
Natura: Libro
Lingua:English
Pubblicazione: New York McGraw-Hill [1964]
Serie:McGraw-Hill series in marketing and advertising
Soggetti:
Motivation research (Marketing)
Motivation research (Marketing) > Handbooks, manuals, etc.