Handbook of consumer motivations the psychology of the world of objects

Handbook of consumer motivations the psychology of the world of objects

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Bibliographic Details
Main Author: Dichter, Ernest, 1907- (Author)
Format: Book
Language:English
Published: New York McGraw-Hill [1964]
Series:McGraw-Hill series in marketing and advertising
Subjects:
Motivation research (Marketing)
Motivation research (Marketing) > Handbooks, manuals, etc.