Handbook of consumer motivations the psychology of the world of objects

Handbook of consumer motivations the psychology of the world of objects

Pokaži sve verzije (2)
Bibliografski detalji
Glavni autor: Dichter, Ernest, 1907- (Autor)
Format: Knjiga
Jezik:English
Izdano: New York McGraw-Hill [1964]
Serija:McGraw-Hill series in marketing and advertising
Teme:
Motivation research (Marketing)
Motivation research (Marketing) > Handbooks, manuals, etc.